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現地価格：USD 30.00
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Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, you’ll be prepared to engage a new type of consumer: the augmented human. Written by Philip Kotler, one of the world’s leading authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan from the leading marketing consulting firm MCorp, this book discusses ideas such as: • Why digitalization, AI, and immersive technology unlock the consumer mind • How performance marketing and AI obsessions kill authenticity • How to extract customer insights to design brand storytelling, value propositions, selling approaches, and customer experiences Marketing 7.0 is essential reading for executives, business leaders, and marketing professionals seeking to integrate new technologies while amplifying strategies that resonate with the modern consumer. This book provides the roadmap for creating genuine convergence across channels and unlocking authentic customer engagement in the age of AI.